Articles | Volume 73, issue 3
https://doi.org/10.5194/gh-73-203-2018
https://doi.org/10.5194/gh-73-203-2018
Standard article
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03 Jul 2018
Standard article |  | 03 Jul 2018

Atmospheres of retail and the asceticism of civilized consumption

Andrea Mubi Brighenti and Mattias Kärrholm

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Latest update: 20 Nov 2024
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Short summary
During recent decades, consumption-oriented spaces of comfort and hospitality have proliferated, including, for instance, lounge shopping malls, food court plazas, spas, entertainment retail, visitor centres and the development of ever-larger pedestrian precincts. In this article we explore shopping malls as capitalist domes in Sloterdijk's sense. We observe atmospheric production, atmospheric management and atmospheric culture (which we propose to call atmoculture) inside such domes.