Articles | Volume 71, issue 1
https://doi.org/10.5194/gh-71-1-2016
https://doi.org/10.5194/gh-71-1-2016
Intervention
 | 
15 Jan 2016
Intervention |  | 15 Jan 2016

Rhetorics of possibility and inevitability in commercial drone tradescapes

A. H. Jackman

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Cited articles

Anderson, B.: Hope for nanotechnology: Anticipatory knowledge and the governance of affect, Area, 19, 156–65, 2007.
Anderson, B.: Preemption, precaution, preparedness: Anticipatory action and future Geographies, Prog. Hum. Geog., 34, 777–798, 2010.
Anderson, B. and Adey, P.: Guest editorial, Environ. Plann. A, 44, 1529–1535, 2012.
Aronson, S.: The illusion of impossibility, in: Magic in Mind: Essential Essays for Magicians, edited by: Jay, J., Vanishing Inc., US, 35–37, 2013.
BBC: BBC Future: The man who plans to be a ringmaster – of a drone circus, available at:
https://doi.org/http://www.bbc.com/future/story/20150731-the-man-who-plans-to-be-ringmaster—of-a-drone-circus, last access: 9 October 2015.
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Short summary
This paper explores the commercial or civilian drone. In so doing, it focuses on the way in which the drone is rhetorically framed at trade shows. Drawing upon fieldwork experience at a number of industry and advocacy "expo" gatherings, the paper critically unpacks two dominant framings of the drone, namely those of possibility and inevitability. This paper thus responds to calls for further exploration of the non-military drone and to aspects of its "life course" prior to its "functioning".