Cellular agriculture in the media: newspaper coverage in Australia, Brazil, Germany, and India

Buhr Voth, Brenda; Rothe, Peter; Morais-da-Silva, Rodrigo Luiz; Hase Ueta, Mariana; Meyer, Frank; Molento, Carla Forte Maiolino

doi:10.5194/gh-81-255-2026

Articles | Volume 81, issue 2

https://doi.org/10.5194/gh-81-255-2026

© Author(s) 2026. This work is distributed under
the Creative Commons Attribution 4.0 License.

Special issue:

Promissory proteins: socio-technical imaginaries and critical...

https://doi.org/10.5194/gh-81-255-2026

© Author(s) 2026. This work is distributed under
the Creative Commons Attribution 4.0 License.

Articles | Volume 81, issue 2

Standard article

|

14 Apr 2026

Standard article |

| 14 Apr 2026

Cellular agriculture in the media: newspaper coverage in Australia, Brazil, Germany, and India

Brenda Buhr Voth, Peter Rothe, Rodrigo Luiz Morais-da-Silva, Mariana Hase Ueta, Frank Meyer, and Carla Forte Maiolino Molento

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Latest update: 14 Apr 2026

Short summary

Cellular agriculture (CellAg) is a technology used to produce meat alternatives. It aims at lowering carbon emissions, reducing animal cruelty, and mitigating the adverse environmental effects of mass meat production. We analyzed media coverage of CellAg in four countries (Australia, Brazil, Germany, and India) and compared which topics were most frequently associated with it.