Geographica Helvetica
Geographica Helvetica
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Articles | Volume 81, issue 3
Articles | Volume 81, issue 3
https://doi.org/10.5194/gh-81-463-2026
© Author(s) 2026. This work is distributed under
the Creative Commons Attribution 4.0 License.
Special issue:
https://doi.org/10.5194/gh-81-463-2026
© Author(s) 2026. This work is distributed under
the Creative Commons Attribution 4.0 License.
Articles | Volume 81, issue 3
Standard article
 | 
07 Aug 2026
Standard article |  | 07 Aug 2026

From lab to table: promissory narratives and the future of protein production in response to global crises

Frank I. Müller, Frank Meyer, and Judith Miggelbrink

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Short summary
We look at how cellular agriculture (CellAg) companies use visual storytelling to embed research on and the production of lab-grown meat within larger environmental themes. The videos highlight lab-grown meat as a necessary shift from traditional farming towards a more sustainable food production. We identified six main narrative patterns, such as technological advancement, scale of production, and ethical benefits, showing how CellAg companies promote their technology as eco-friendly and viable.
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Promissory proteins: socio-technical imaginaries and critical...